Resources

Collection of all resources, including conference slides, webinar recordings, and public tools and helpful resources shared.

The Buy-in-ish Cycle; The Main Reason SEO Strategies Fail
Strategies fail when buy-in happens without commitment. Exploring practices that help to get real commitment is essential for success.

Conference

The Buy-in-ish Cycle; The Main Reason SEO Strategies Fail

Click Consult

2022

Strategies fail when buy-in happens without commitment. Exploring practices that help to get real commitment is essential for success.

Organisational Maturity Graph (OMG) for SEO
This Maturity Graph helps you score and measure your organisation's SEO maturity in 4 areas; Culture, Efficiency, Technology, Strategy.

Tool

Organisational Maturity Graph (OMG) for SEO

Collaboration with Tory Gray

2022

This Maturity Graph helps you score and measure your organisation's SEO maturity in 4 areas; Culture, Efficiency, Technology, Strategy.

Hey Googlebot, did you cache that?
This talk covers the differences between rendering solutions, a number of tools and metrics you can use, and other significant considerations to take into account when proposing a solution to your developers.

Conference

Hey Googlebot, did you cache that?

BrightonSEO

2021

This talk covers the differences between rendering solutions, a number of tools and metrics you can use, and other significant considerations to take into account when proposing a solution to your developers.

In-house SEO Success: Know the Past to Win the Future
Diving into the pitfalls and challenges of in-house SEO teams and the reasons they still fail to integrate into organisational structures - therefore left to work in a silo.

Conference

In-house SEO Success: Know the Past to Win the Future

BrightonSEO

2020

Diving into the pitfalls and challenges of in-house SEO teams and the reasons they still fail to integrate into organisational structures - therefore left to work in a silo.

From Search to Transaction: How to Master the Customer Journey
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there.

Webinar

From Search to Transaction: How to Master the Customer Journey

Botify

2020

When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there.

Things I Learned from Sales Teams that Every SEO Should Know (extended version)
Challenges and learnings SEOs face when getting buy-in from leadership.

Conference

Things I Learned from Sales Teams that Every SEO Should Know (extended version)

SearchLove London

2022

Challenges and learnings SEOs face when getting buy-in from leadership.

Things I Learned from Sales Teams that Every SEO Should Know (short version)
Challenges and learnings SEOs face when getting buy-in from leadership.

Conference

Things I Learned from Sales Teams that Every SEO Should Know (short version)

2022

Challenges and learnings SEOs face when getting buy-in from leadership.

How The New York Times Wins at SEO
Join Petra Kis-Herczegh and  Ryan Sholin, alongside The New York Times’ Christine Liang, to discuss how SEO is done at one of the most renowned publications in the world.

Webinar

How The New York Times Wins at SEO

Botify

2021

Join Petra Kis-Herczegh and Ryan Sholin, alongside The New York Times’ Christine Liang, to discuss how SEO is done at one of the most renowned publications in the world.

Faceted Navigation: (Almost) Everyone is Doing it Wrong
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teams up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation.

Webinar

Faceted Navigation: (Almost) Everyone is Doing it Wrong

Botify

2020

Petra Kis-Herczegh, SEO Solutions Consultant at Botify teams up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation.

In-house SEO Success: Know the Past to Win the Future
Building relationships and getting cross-business buy-in is vital for the success of SEO work in 2020.

Meetup

In-house SEO Success: Know the Past to Win the Future

Women in Tech SEO

2020

Building relationships and getting cross-business buy-in is vital for the success of SEO work in 2020.