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I'm Petra Kis-Herczegh, explorer of the world and the web

Petra Kis-Herczegh portrait in vector art drawing from PhotoLab.

Hello there!

SEO & PreSales Professional, Mentor, Public Speaker

I grew up in Budapest and I’ve been living in the UK since 2014. I previously spoke at SearchLove, MozCon, and BrightonSEO and local meetups, where I often talk about SEO and the challenges of getting strategy implemented.

I’m currently a Senior Solution Engineer with an SEO focus at Yext. My job is to understand the business needs of potential and current clients and find solutions that work with their existing technology and infrastructure to help them achieve their business goals. I’ve started my SEO career in 2017 as an in-house SEO, then quickly progressed to become an SEO manager, and later moved to the world of Software, with the goal to amplify the voices of SEOs at the leadership level and help prove the value of organic search. 

I consider empathy and curiosity to be the two key traits that helped me most in my career. My approach to growth is to focus on developing the skills that I enjoy doing so they will naturally lead me to the opportunities that suit me best.

Resources

Strategies fail when buy-in happens without commitment. Exploring practices that help to get real commitment is essential for success.

LondonSEO meetup

The Buy-in-ish Cycle; The Main Reason SEO Strategies Fail

Strategies fail when buy-in happens without commitment. Exploring practices that help to get real commitment is essential for success.

Strategies fail when buy-in happens without commitment. Exploring practices that help to get real commitment is essential for success.

Benchmark Conference

The Buy-in-ish Cycle; The Main Reason SEO Strategies Fail

Strategies fail when buy-in happens without commitment. Exploring practices that help to get real commitment is essential for success.

Challenges and learnings SEOs face when getting buy-in from leadership.

SearchLove London

Things I Learned from Sales Teams that Every SEO Should Know (extended version)

Challenges and learnings SEOs face when getting buy-in from leadership.

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