Download the Organisational Maturity Graph (OMG) for SEO
I'm Petra Kis-Herczegh, explorer of the world and the web

Hello there!
SEO & PreSales Professional, Mentor, Public Speaker
I grew up in Budapest and I’ve been living in the UK since 2014. I previously spoke at SearchLove, MozCon, and BrightonSEO and local meetups, where I often talk about SEO and the challenges of getting strategy implemented.
I’m currently a Senior Solution Engineer with an SEO focus at Yext. My job is to understand the business needs of potential and current clients and find solutions that work with their existing technology and infrastructure to help them achieve their business goals. I’ve started my SEO career in 2017 as an in-house SEO, then quickly progressed to become an SEO manager, and later moved to the world of Software, with the goal to amplify the voices of SEOs at the leadership level and help prove the value of organic search.
I consider empathy and curiosity to be the two key traits that helped me most in my career. My approach to growth is to focus on developing the skills that I enjoy doing so they will naturally lead me to the opportunities that suit me best.