I'm Petra Kis-Herczegh, explorer of the world and the web
SEO & PreSales Professional, Mentor, Public Speaker
I grew up in Budapest and I’ve been living in the UK since 2014. I previously spoke at MozCon, BrightonSEO, and a Women in Tech SEO meetup and I'm speaking at SearchLove London in October 2022.
I’m currently a Senior Solution Engineer with an SEO focus at Yext. My job is to help potential and current clients understand our Solutions, and how they can integrate with their tech stack and help them achieve their business goals. I’ve started my SEO career in 2017 as an in-house SEO, quickly progressed to become an SEO manager, and later moved to the world of Software, with the goal to amplify the voices of SEOs at the leadership level and help prove the value of organic search.
I consider empathy and curiosity to be the two key traits that helped me most in my career. My approach to growth is to focus on developing the skills that I enjoy doing so they will naturally lead me to the opportunities that suit me best.
The Buy-in-ish Cycle; The Main Reason SEO Strategies Fail
Strategies fail when buy-in happens without commitment. Exploring practices that help to get real commitment is essential for success.
SEO Maturity Analysis Tool
Organisational Maturity Graph (OMG) for SEO
This Maturity Graph helps you score and measure your organisation's SEO maturity in 4 areas; Culture, Efficiency, Technology, Strategy.