I'm Petra Kis-Herczegh, explorer of the world and the web

Petra Kis-Herczegh in Somerset House, London, UK

Hello there!

SEO & PreSales Professional, Mentor, Public Speaker

I grew up in Budapest and I’ve been living in the UK since 2014. I previously spoke at MozCon, BrightonSEO, and a Women in Tech SEO meetup and I'm speaking at SearchLove London in October 2022.

I’m currently a Senior Solution Engineer with an SEO focus at Yext. My job is to help potential and current clients understand our Solutions, and how they can integrate with their tech stack and help them achieve their business goals. I’ve started my SEO career in 2017 as an in-house SEO, quickly progressed to become an SEO manager, and later moved to the world of Software, with the goal to amplify the voices of SEOs at the leadership level and help prove the value of organic search. 

I consider empathy and curiosity to be the two key traits that helped me most in my career. My approach to growth is to focus on developing the skills that I enjoy doing so they will naturally lead me to the opportunities that suit me best.

Resources

Challenges and learnings SEOs face when getting buy-in from leadership.

SearchLove London

Things I Learned from Sales Teams that Every SEO Should Know (extended version)

Challenges and learnings SEOs face when getting buy-in from leadership.

This Maturity Graph helps you score and measure your organisation's SEO maturity in 4 areas; Culture, Efficiency, Technology, Strategy.

SEO Maturity Analysis Tool

Organisational Maturity Graph (OMG) for SEO

This Maturity Graph helps you score and measure your organisation's SEO maturity in 4 areas; Culture, Efficiency, Technology, Strategy.

Challenges and learnings SEOs face when getting buy-in from leadership.

MozCon

Things I Learned from Sales Teams that Every SEO Should Know (short version)

Challenges and learnings SEOs face when getting buy-in from leadership.